Domestic Abuse At Christmas

Raising Awareness With Media Relations.

According to UK government figures from 2012, assault and domestic murders increase 25 per cent during the festive period and incidents go up by a third on Christmas Day itself, with the current restrictions in place, this is expected to raise this year. 

Safer Wednesday’s is just one of the many programmes which is facilitated by Seetec Justice and provides sessions every Wednesday for victims of domestic abuse who need support.

We worked with Seetec to raise awareness of the fantastic work that Seetec Justice does to help victims and perpetrators of domestic abuse with a targeted and informed media relations campaign.

A subject like this doesn’t warrant a glitzy stunt or create campaign, our job was just to pull together a compelling story with statistics, information about the relevant services and case studies who could speak openly and honestly.

The campaign reached 20,400,000 eyeballs with coverage highlights including I News.