Our client, the national pan-Asian group behind Chopstix Noodle Bars, wanted to reach students across the UK by feeding them and putting a smile on their faces so we looked to the students of Manchester who were all isolating in their halls.

We thought what better way to deliver hot steaming noodles to starving (slight exaggeration) than in a vintage WW2 tank - and Noodle Aid was born. Well it was after we had sourced said tank, which obviously is much easier said than done. It would pay for PR agencies to have someone in all brainstorms to remind you of this!

So Chopstix donated 400 meals to students under self-isolation, looking to spread cheer and goodwill during testing times.

How did we do? The brief was - national coverage, consumer engagement with students, drive trial and create some really great content. Mission accomplished. The tank was on Metro first thing the next day with other coverage on Yahoo News, Manchester Evening News and Capital, alongside international coverage on The West (Aus) and Play Stuff (NZ). We made 400 students smile as they tucked into their free noodles and the content reached 93,301,424 people across media and social channels.

Want to know more about Chopstix? Chopstix is focused on delivering a faster, fresher, tastier alternative to the high street. Wok master chefs deliver nourishing noodles, wholesome chicken, beautiful beef and perfect prawns with fresh vegetables and superb sauces to make Chopstix the ‘go to guys’ for boxed fresh flavour. You can find Chopstix in over 60 locations throughout the UK.

Work

Tanks A Lot!